Blue Ocean Institute

Jan 27th
2012

Ocean-friendly seafood & friends

If you’re reading this blog, it’s likely that you’ve checked out Blue Ocean’s Guide to Ocean-Friendly Seafood or keep up on the latest in seafood news (like a new report on oil spill effects on herring populations).

But what about your friends? Have you wondered how to include them in the conversation around ocean-friendly seafood?

Well, we’ve got something for that.

Here at Blue Ocean, we teamed up with an all-star group of conservation organizations: David Suzuki Foundation, FishWise, Monterey bay Aquarium’s Seafood Watch, New England Aquarium, SeaChoice, Shedd Aquarium, and Vancouver Aquarium’s Ocean Wise. We’re helping seafood lovers coast to coast–in the U.S. and Canada–make informed, ocean-friendly seafood choices.

Be HappyThis month, we’ve teamed up to launch Be Happy–an online community for seafood-loving families to put their best fish faces forward, while learning more about sustainable seafood. We want people to get to know seafood choices they can be happy about.

Be Happy applications allow Facebook users to pledge support for ocean-friendly seafoodupload pictures of friends and family making funny fish faces and compete for “Fish Face of the Week” honors. Subscribers can also get easy and delicious ideas for preparing seafood at home, ask questions of sustainable seafood experts, dive into fishy trivia, or simply show off their support for a cause that keeps families and the oceans happy.

So how can you include your friends?

Here’s wishing you (and your friends) a happy 2012!

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